"Aiming at Amazon: The NEW Business of Self Publishing, or How to Publish Your Books with Print on Demand and Online Bookstores" by Aaron Shepard is a comprehensive and practical guide for authors who are interested in self-publishing their books on Amazon. Shepard, drawing from his own expertise and experience, provides valuable insights and guidance to help authors navigate the rapidly evolving publishing industry.
The book explores the advantages of self-publishing with print on demand, highlighting the cost-effectiveness and convenience it offers to authors. Shepard covers all aspects of the self-publishing process, including manuscript preparation, cover design, formatting, and effective marketing strategies. He emphasizes the importance of producing professional-looking books and offers practical tips to help authors achieve higher quality standards.
One of the highlights of this book is Shepard's in-depth analysis of Amazon, the leading online bookseller. He provides valuable information about Amazon's algorithms, categories, and keywords, enlightening authors on how to maximize their visibility and sales on the platform. Understanding these intricacies is crucial for authors to effectively reach their target audience.
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What sets "Aiming at Amazon" apart is its emphasis on real-world success stories from authors who have thrived using self-publishing. These stories serve as inspiration and provide readers with practical examples to follow in their own publishing journeys.
Overall, "Aiming at Amazon" is an indispensable resource for authors who want to self-publish their books on Amazon. Shepard's wealth of knowledge, clear explanations, and practical advice make this book a valuable companion for any writer looking to successfully navigate the self-publishing world and reach a larger audience. Whether you're a seasoned author or just starting out, this book will provide you with the tools and insights you need to succeed in the world of self-publishing on Amazon.
What are readers saying?
"Aiming at Amazon" by Aaron Shepard is a comprehensive guide that teaches aspiring authors how to self-publish and effectively market their books on Amazon. The book has garnered positive reviews, with readers hailing its practical advice and detailed explanations.
Reviewers have praised the step-by-step approach of the book, finding it particularly beneficial for newcomers to the self-publishing industry. Shepard provides clear instructions on how to navigate Amazon's publishing tools and offers valuable insights into the print-on-demand process. The information on formatting and marketing has been especially lauded, as it helps authors maximize visibility and increase their sales potential on the platform.
One aspect that receives consistent praise in reviews is the book's emphasis on thorough research and understanding of the Amazon marketplace. Shepard encourages authors to analyze their target audience and competitors extensively, enabling them to optimize their book listings and categorizations effectively. Reviewers appreciate the author's grasp of Amazon's algorithms and his ability to convey this knowledge in a readily accessible manner.
Furthermore, "Aiming at Amazon" covers both the technical and strategic aspects of self-publishing, addressing important factors such as setting realistic expectations, crafting enticing book descriptions, and optimizing cover designs. By providing guidance in these areas, Shepard equips aspiring authors with the necessary tools to launch their books successfully and achieve long-term sales success on Amazon.
While some readers express a desire for more up-to-date information, given that the book was published in 2007, many still believe that Shepard's core advice and principles remain relevant and applicable today. Some reviewers suggest supplementing the book with additional resources to stay updated on the ever-evolving publishing landscape.
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