"Cold Calling Techniques That Really Work" by Stephan Schiffman is a fantastic guide that offers practical strategies and techniques for those wanting to improve their cold calling skills. With years of sales experience, Schiffman provides valuable insights to help readers effectively make sales calls and generate leads.
The book begins by stressing the importance of preparation before making a cold call. Schiffman emphasizes the need for thorough research on potential clients, understanding their needs, and identifying common challenges they may face. He also offers helpful tips on crafting a compelling opening statement that grabs the prospect's attention and sets the stage for a productive conversation.
One of the notable strengths of this book is the author's emphasis on building genuine connections with prospects. Schiffman encourages salespeople to actively listen, ask thoughtful questions, and show empathy. He also provides guidance on handling objections and navigating challenging situations during a cold call.
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Schiffman's writing style is concise and straightforward, making the book an easy and enjoyable read. Each chapter is well-structured, covering different aspects of the cold calling process and offering practical tips and real-life examples. The author's expertise and enthusiasm for sales shine through, making it an inspiring and motivating read for anyone in the sales industry.
"Cold Calling Techniques That Really Work" is a highly valuable resource for sales professionals looking to enhance their cold calling skills. Schiffman's extensive knowledge, practical advice, and focus on building authentic relationships with prospects make this book an indispensable guide for anyone seeking to master the art of cold calling. Whether you're a seasoned salesperson or just starting out, this book is a must-read to boost your confidence and success in cold calling.
What are readers saying?
The book "Cold Calling Techniques That Really Work" by Stephan Schiffman has received a mixed reception from readers. Some individuals found the book to be highly informative and beneficial in enhancing their cold calling skills. They praised Schiffman's expertise and practical advice, crediting the techniques provided in the book for their success in sales. These readers particularly appreciated the author's emphasis on building rapport, asking open-ended questions, and effectively handling objections. Overall, they considered the book to be a valuable resource for anyone looking to excel in the art of cold calling.
However, there were also readers who expressed disappointment with the book. They believed that the techniques presented by Schiffman were not particularly groundbreaking or useful. These readers felt that the book failed to provide any new insights or strategies that they hadn't already found in other sales books. Some mentioned that the writing was repetitive and the content oversimplified, lacking the depth and specificity they expected.
Moreover, several readers pointed out that the book seemed outdated. They felt that some of the information and examples provided by Schiffman were no longer applicable in today's digital age, where cold calling may not be as effective as other forms of communication. These readers suggested that a revised edition of the book should include more up-to-date strategies that encompass modern sales techniques and technologies.
Despite the mixed reviews, many readers acknowledged that the book serves as a solid foundation for beginners looking to improve their cold calling skills. They recommend it as a starting point for those who are new to sales or need a refresher on the basics. However, experienced sales professionals might find the content too basic and may not gain much from reading this book.
In conclusion, readers' opinions on "Cold Calling Techniques That Really Work" by Stephan Schiffman are varied. While some appreciate the practical advice and find it valuable for enhancing their cold calling abilities, others find the content repetitive, oversimplified, and outdated. Nonetheless, for beginners or those in need of a refresher, the book could serve as a helpful starting point.
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