Fashion Now: i-D Selects the World's 150 Most Important Designers : Book Review

"Fashion Now" by Terry Jones is an absolutely captivating journey into the world of contemporary fashion and its acclaimed designers. Packed with vibrant imagery and insightful commentary, Jones invites readers to embark on a global exploration that celebrates the diversity and creativity found within the fashion industry today. From renowned icons to emerging talents, this book pays homage to the designers who are shaping the landscape of fashion.

What sets "Fashion Now" apart is its visually stunning presentation. The impeccably photographed images breathe life into each design, showcasing their distinct characteristics and allure. Whether it's the sleek and minimalist elegance of a Calvin Klein dress or the bold and exuberant colors of a Versace collection, each turn of the page offers a fresh and exhilarating glimpse into the world of fashion. Jones' accompanying commentary adds a layer of depth, providing contextual understanding and analysis of the inspirations and influences that drive each designer.

One of the book's greatest strengths lies in its inclusivity. Jones recognizes that fashion knows no geographical boundaries and goes beyond the conventional fashion capitals. From lesser-known locations, "Fashion Now" features designers from around the globe, highlighting their unique perspectives and contributions to the fashion realm. This diverse global outlook enriches the book and makes it a comprehensive and captivating read.

In addition to showcasing established designers, "Fashion Now" dedicates space to emerging talents as well. Jones acknowledges the importance of nurturing and encouraging new voices in the industry, providing a platform for these rising stars to display their work. This emphasis on both established and emerging talents gives the book a forward-thinking and dynamic feel.

Overall, "Fashion Now" is a must-read for fashion enthusiasts and anyone fascinated by contemporary design. Terry Jones' expertise and passion for the subject shine through on every page, making "Fashion Now" an informative and visually awe-inspiring exploration of the ever-evolving fashion world. Whether you are seeking inspiration or simply want to revel in the beauty of fashion, this book will not disappoint.

What are readers saying?

"Fashion Now," a book by Terry Jones, has received high praise from readers. The reviews emphasize Jones' expertise in the fashion industry and his talent for curating a collection of influential modern designers.

One notable aspect of "Fashion Now" is how Jones showcases a mix of established and emerging designers. Readers appreciate the book as a comprehensive guide that introduces them to new talent while also exploring the works of renowned fashion icons. The book's organization by designer makes it easy to navigate and refer back to specific sections of interest.

Another aspect that reviewers commend is Jones' insightful commentary on each designer's work. His detailed descriptions provide readers with a deeper understanding of the designers' creative processes and influences. This enables readers to expand their knowledge and appreciation of fashion.

The visuals in "Fashion Now" are also highly praised by readers. The inclusion of high-quality photographs and illustrations allows them to fully appreciate the craftsmanship and artistry of the designs. The book serves as both a source of inspiration and a visual feast for fashion enthusiasts.

Additionally, "Fashion Now" is applauded for its ability to capture the latest trends and developments in the fashion world. Readers value Jones' ability to stay current and relevant, finding the book to be a valuable resource for keeping up with the ever-changing landscape of fashion and understanding its cultural impact.

FashionNow FashionBook FashionReading