"Looking Good in Print" is an incredibly informative and practical guide written by Roger C. Parker, which is a valuable resource for anyone involved in designing and producing print materials. The book covers all aspects of print design, from understanding the basics of typography and layout to selecting the right colors and images for maximum impact. Parker's writing style is clear and concise, making complex concepts accessible to readers.
One of the strengths of this book is its emphasis on the practical application of design principles. Parker provides numerous examples and case studies throughout the book to demonstrate how different design elements can be used effectively. This allows readers to see firsthand how specific design choices can greatly influence the overall impact and success of a printed piece.
Furthermore, "Looking Good in Print" offers an in-depth overview of the entire print production process. Parker covers everything from selecting the appropriate paper and printing method to effectively collaborating with printers and proofing the final product. This breadth of information makes the book an invaluable resource for both newcomers and experienced professionals in the print industry.
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Another notable feature of this book is its focus on integrating print and digital design. Parker recognizes the growing influence of digital media on print design and provides guidance on how to create print materials that seamlessly integrate with digital platforms. This forward-thinking approach sets "Looking Good in Print" apart from other design books and ensures its relevance in today's fast-paced media landscape.
Overall, "Looking Good in Print" is a must-read for anyone involved in print design. It offers a wealth of practical knowledge and advice, supported by real-world examples and case studies. Whether you are starting out in the field or have years of experience, this book will undoubtedly deepen your understanding of print design and help you create visually stunning and impactful printed materials.
What are readers saying?
"Looking Good in Print" written by Roger C. Parker has received varying reviews from readers. The purpose of this book is to provide guidance and advice on creating visually appealing print materials. Let's summarize the reviews:
1. Positive Reviews: Some readers found the book to be comprehensive and valuable for individuals involved in designing print materials. They praised the author's expertise and appreciated the practical advice given, including tips on typography, layout, and color choices. The book helped them enhance their design skills and achieve professional-looking results.
2. Negative Reviews: However, a few readers expressed disappointment with the book, stating that it did not offer enough new information beyond what can be found in similar resources. Some felt that the content was outdated and not relevant in today's digital age. Critics also mentioned that the information provided was too basic and did not delve into advanced design techniques.
3. Formatting Issues: Several readers mentioned problems with the book's formatting, including inconsistent spacing, font issues, and poor image quality. These issues affected the overall reading experience and made it difficult to effectively follow the author's advice.
4. Lack of Visual Examples: Some readers felt that the book lacked sufficient visual examples to support the concepts discussed. They believed that including more images and illustrations would have made it easier to understand and apply the design principles presented.
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