"Marks of Excellence" by Per Mollerup is a must-read for individuals interested in understanding the impact of trademarks and brand identity. Mollerup, a prolific designer and educator, embarks on a journey through the history, theory, and practical applications of logos and marks. Through captivating examples and astute analysis, he reveals how successful brands have utilized logos to establish distinctive and enduring visual identities.
The book commences by delving into the origins of trademarks, tracing their evolution across time. Mollerup masterfully navigates the development of brand identity, showcasing iconic logos that have shaped popular culture. He explores the psychological principles underlying effective logo design, emphasizing the principles of simplicity, clarity, and memorability.
Mollerup supports his arguments with an array of absorbing case studies throughout the chapters. From globally recognized brands such as Apple and Nike to niche companies, he demonstrates how innovative logos have contributed to the triumph of various businesses. Furthermore, he provides practical advice on logo design, including strategies to incorporate multiple perspectives while maintaining brand integrity.
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In addition to celebrating successful brands, the author also examines the failures and pitfalls of logo design. He underscores the perils of excessive complexity and clutter, showcasing their detrimental effects on brand identity. By studying both triumphs and missteps, Mollerup offers invaluable insights into the intricacies and potential challenges of logo design.
Overall, "Marks of Excellence" is an indispensable resource for designers, marketers, and anyone captivated by the realm of branding. Mollerup's expertise and passion shine through in this comprehensive and visually stunning publication. Whether seeking inspiration or exploring the power of logos, readers will find a wealth of knowledge and a profound appreciation for the art of trademark design within its pages.
What are readers saying?
" Marks of Excellence," a book by author Per Mollerup, has garnered a range of reviews from readers. Many readers found the book to be thorough and extensive, as it delves into the history, theory, and practice of graphic design. Mollerup's meticulous research and his treatment of various aspects of design, such as logos, symbols, typography, and branding, were highly praised. The book was seen as an educational and informative resource that offered valuable insights into the field of graphic design.
However, some readers found the book to be dense and academic in nature. They felt that it was more suitable for students or professionals in the field, rather than for those with a general interest in design. The use of complex language and technical terminology made it difficult for some readers to fully grasp the content.
The book's layout and design also received mixed feedback. Some readers appreciated the inclusion of visual examples and illustrations, while others felt that the book could have benefited from additional design elements to enhance the overall reading experience. Some readers found the visuals to be distracting or not as impactful as they had anticipated.
Additionally, a few readers expressed that the book felt slightly outdated. Originally published in 1997, they felt that an updated edition could have included more recent case studies and examples to reflect the evolving world of graphic design.
Despite these criticisms, "Marks of Excellence" by Per Mollerup was praised for its comprehensive coverage of graphic design. While some readers found it to be overly academic and technical, the book remains a valuable resource for individuals interested in the theory and history of graphic design.
MarksOfExcellence BookReview MustRead