In "Nacidos Para Comprar" by Juliet B. Schor, the author delves into the depths of consumer culture that has become deeply ingrained in today's modern society. Through this insightful book, Schor explores the consequences of excessive consumption and compels readers to question their own shopping habits.

One of the key aspects that Schor addresses is the psychological manipulation employed by advertisers and marketers to fuel our desires and create a culture of perpetual dissatisfaction. She argues convincingly that this culture perpetuates a cycle of consumption, where individuals constantly seek the next "must-have" item, ultimately leaving them unfulfilled. To support her claims, Schor provides compelling research and anecdotes, revealing the underestimated influence of advertising on our lives.

Moreover, Schor delves into the environmental implications of overconsumption. She contends that our unrestrained consumption places a significant strain on the Earth's resources, leading to environmental degradation and climate change. By urging readers to consider the impact of their shopping habits on the environment, Schor presents alternative approaches such as sustainable and mindful consumption.

Available on Audible

Get as a free audio book
Discover the shocking truth behind our consumer culture

Another critical issue discussed in the book is the social consequences of consumerism. Schor highlights how the emphasis on material possessions can breed social inequality and create a sense of exclusion for those who cannot afford to partake in the constant consumption culture. As a result, the author calls for a reevaluation of priorities and advocates for a more equitable and sustainable society.

In conclusion, "Nacidos Para Comprar" offers a compelling critique of consumerism and its ramifications on individuals, society, and the environment. Schor prompts readers to reflect on their shopping habits and understand the wide-reaching consequences of their choices. This thought-provoking perspective challenges the prevailing norms of consumer culture and advocates for a shift towards more conscious and sustainable consumption.

What are readers saying?

"Nacidos Para Comprar," written by Juliet B. Schor, has received a mixed response from readers. The book delves into the impact of consumerism on both individuals and society, shedding light on the detrimental effects of a materialistic lifestyle. Here is a summary of the reviews:

1. Many readers praised Schor for her perceptive analysis of consumer culture and its psychological implications. They appreciated her ability to delve into the underlying motivations behind our constant desire to acquire possessions. The book offers a thought-provoking perspective, encouraging readers to reevaluate their own consumption habits and consider the environmental and social consequences that arise from them.

2. Some reviewers found "Nacidos Para Comprar" to be a wake-up call that effectively highlights the excessive consumerism prevalent in today's society. Schor compellingly presents her argument against the relentless pursuit of material goods and advocates for a more sustainable and mindful approach to consumption. Readers found her research and data-driven approach to be enlightening and informative.

3. However, a few readers felt that the book lacked originality and failed to provide any groundbreaking insights. They believed that the topics covered in "Nacidos Para Comprar" had already been extensively discussed in other works on consumerism. As a result, they found the book repetitive and were disappointed by the absence of fresh perspectives.

4. Some critics also pointed out that Schor's writing style can be dense and academic, potentially making it less accessible to a broader audience. The heavy reliance on statistics and references may not appeal to readers who seek a more engaging and relatable exploration of consumer culture.

ConsumerCulture BuyerGeneration Shopaholics