Persuasion Engineering : Book Review

"Persuasion Engineering" by Richard Bandler is a thought-provoking book that delves into the art of influencing and persuading others. Bandler, renowned for his work in neuro-linguistic programming (NLP), teams up with John La Valle to offer readers a comprehensive guide on mastering persuasion techniques. This book not only explores strategies to ethically sway people's thoughts and actions but also emphasizes the importance of understanding human behavior and communication patterns.

Bandler and La Valle dissect the techniques employed by successful salespeople, politicians, and negotiators and break them down into actionable steps for readers. From establishing rapport to utilizing language patterns and advanced anchoring techniques, the authors equip readers with a wide range of tools to influence others positively.

What sets "Persuasion Engineering" apart is its emphasis on ethical persuasion. Bandler and La Valle stress the importance of creating win-win situations, where all parties benefit from the persuasive interaction rather than using manipulation or coercion. This approach fosters trust and credibility, making it more likely for others to genuinely consider and appreciate the persuadee's viewpoint or suggestion.

Throughout the book, Bandler and La Valle reinforce their teachings with numerous real-life examples and case studies. These practical illustrations help readers understand how to apply the techniques in personal relationships, business negotiations, or public speaking engagements. By grounding their advice in relatable scenarios, the authors ensure that readers can readily apply the strategies in their own lives.

In conclusion, "Persuasion Engineering" provides valuable insights and actionable techniques for individuals seeking to enhance their persuasive abilities. Bandler and La Valle skillfully translate complex psychological concepts into accessible language, offering readers practical strategies to positively influence others. This book is a valuable resource for anyone interested in improving their communication skills and harnessing the power of persuasion in various aspects of life.

What are readers saying?

The book "Persuasion Engineering" by Richard Bandler has garnered a mixed response from readers. This book delves into the art of influencing and persuading others, and while it has received both praise and criticism, there are varying opinions on its value.

Many readers appreciate Bandler's thorough exploration of persuasion techniques and find his insights to be valuable. They commend the book for its practical advice and strategies that can be applied in various situations. The techniques discussed, such as linguistic patterns and rapport building, are often seen as effective tools for improving communication and positively influencing others.

However, there are some reviewers who express disappointment with the book. They feel that it lacks depth and takes an overly simplistic approach. These critics argue that Bandler's writing style becomes repetitive, and they note a lack of concrete examples to illustrate the concepts. A few readers also believe that the strategies presented are common knowledge and therefore do not offer any new insights.

Another point of contention among readers is the ethical implications of the techniques discussed in the book. While some appreciate the emphasis on ethical persuasion and understanding human behavior, others question the potentially manipulative nature of these strategies. They view them as potentially harmful or deceptive.

In addition, some readers feel that the title of the book may be somewhat misleading. They expected a greater focus on the engineering of persuasion techniques, but found that the content primarily centered around linguistic patterns and rapport building. This disconnect between the title and content of the book left some readers feeling unsatisfied.

PersuasionEngineering BookRecommendation InfluencerMarketing