Persuasion: The Art of Getting What You Want : Book Review

"Persuasion: The Art of Getting What You Want" by Dave Lakhani is a comprehensive guide that offers valuable insights and practical techniques for effective communication. Drawing from various fields such as psychology, sales, and marketing, Lakhani provides readers with a well-rounded understanding of persuasion.

The book starts by emphasizing the importance of understanding human psychology in order to influence others effectively. Lakhani explores the power of emotions, belief systems, and neuro-linguistic programming, teaching readers how to tap into these elements to create persuasive messages. He also delves into the role of perception and its impact on decision-making, enabling readers to craft their approach accordingly.

A strength of "Persuasion" is Lakhani's focus on ethical persuasion. He stresses the need for trust and integrity, differentiating between manipulation and persuasion. Lakhani equips readers with practical tools and strategies for ethical persuasion, including storytelling, building rapport, and understanding the needs and motivations of others.

Moreover, the book provides ample real-world examples and case studies to illustrate the discussed principles. This not only makes the concepts relatable but also helps readers navigate various scenarios where persuasion is crucial. Lakhani's engaging and accessible writing style makes the book enjoyable for beginners and experienced individuals alike who want to enhance their persuasive skills.

In summary, "Persuasion: The Art of Getting What You Want" is a valuable resource for those seeking to master the art of influence. Dave Lakhani's expertise in persuasive techniques shines through, offering practical strategies, ethical guidelines, and a solid foundation in human psychology. Whether applied in personal or professional settings, the principles outlined in this book have the potential to significantly improve one's ability to communicate effectively and persuade others.

What are readers saying?

Opinions on Dave Lakhani's book "Persuasion" are divided among readers. While some found the book informative and practical, others felt it lacked originality and depth.

Several reviewers commended the book for its practical tips and step-by-step approach to persuasion. They appreciated how Lakhani deconstructed the complex process into easily understandable concepts. The use of examples and case studies was also well-received, as it helped to illustrate the strategies discussed.

However, there were also readers who criticized the book for its lack of originality. They claimed that the content offered nothing new and had encountered similar ideas in other books on persuasion and influence. Some also found fault with the repetitive writing style and suggested that the book could have been more concise.

Despite these mixed reviews, many readers acknowledged that "Persuasion" does provide valuable insights and can be beneficial for beginners in the field. They emphasized that it should be seen as a starting point rather than a comprehensive guide.

In conclusion, Dave Lakhani's "Persuasion" has received a range of opinions from readers. While some found it practical and informative, others felt it lacked originality and depth. It may be worth considering for those seeking a basic understanding of persuasion, but readers looking for more advanced insights may want to explore other resources in the field.

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