Selling with NLP: New Techniques That Will Double Your Sales Volume : Book Review

"Selling with NLP" written by Kerry L. Johnson is a comprehensive guide that offers practical insights and techniques for sales professionals who want to improve their selling skills using Neuro-Linguistic Programming (NLP). Johnson's expertise in both sales and NLP allows him to provide valuable strategies for effectively influencing and persuading potential customers.

Throughout the book, Johnson explores various NLP techniques and demonstrates how they can be applied in sales settings. He highlights the power of language, both spoken and unspoken, and shows how to use it to build rapport, establish trust, and create deeper connections with customers. By understanding the psychology behind decision-making processes, sales professionals can align their communication strategies to better meet the needs and desires of their clients.

One of the book's strengths is its practical approach. Johnson includes numerous examples, case studies, and exercises that allow readers to practice and apply the NLP techniques in real-life scenarios. The step-by-step instructions and clear explanations make it easy for readers to understand and implement the strategies in their own sales interactions.

Furthermore, Johnson emphasizes the importance of mental preparation and mindset in achieving sales success. He offers valuable advice on how to overcome objections, handle rejection, and stay motivated in the face of challenges. This holistic approach to selling, addressing both the psychological and practical aspects, distinguishes this book from others in the field.

Overall, "Selling with NLP" is a valuable resource for sales professionals seeking to enhance their skills and achieve greater success. Through its practical strategies, insightful examples, and focus on both mindset and communication techniques, this book empowers readers with the tools and knowledge to become more persuasive and influential in their sales endeavors.Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

What are readers saying?

Kerry L. Johnson's book, "Selling with NLP," has garnered a range of feedback from readers. The book delves into the concept of Neuro-Linguistic Programming (NLP) and its application to enhance sales techniques. Here is an overview of the reviews:

1. Positive Reviews: Some readers found "Selling with NLP" to be a valuable resource for sales professionals. They appreciated the practical advice and effective techniques outlined in the book. Many praised the author's emphasis on building rapport and understanding customer psychology, as it helped them better connect with clients and close deals.

2. Negative Reviews: However, there were readers who were disappointed with the book, feeling that it didn't meet their expectations. Some found the concepts of NLP to be too complex or difficult to apply in a sales context. Others expressed that the material was repetitive and lacked clear direction, making it challenging to implement the strategies suggested.

3. Limited Depth: A common sentiment among reviewers was that "Selling with NLP" lacked depth when it came to exploring NLP techniques. Some readers desired more detailed explanations and examples, as they felt the book only provided a surface-level understanding of NLP principles.

4. Structure and Organization: Many readers criticized the book's structure and organization. They found the content disjointed and poorly structured, leading to difficulties in following along and retaining information. The absence of clear section headings or a comprehensive roadmap was seen as a drawback by several reviewers.

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