Swiss Graphic Design by Richard Hollis is a captivating exploration of the influential movement that emerged in Switzerland during the mid-20th century. Hollis, a well-respected graphic designer and writer, delves into the unique characteristics and principles of Swiss graphic design, providing designers and enthusiasts with an indispensable resource.
Throughout the book, Hollis takes readers on a fascinating journey through the history of Swiss graphic design, with a focus on key figures like Max Bill, Emil Ruder, and Josef Müller-Brockmann. He explores their iconic works and delves into the philosophy that underpins their designs, emphasizing the movement's dedication to simplicity, precision, and functionality. By diving into the theories and practices of Swiss graphic design, Hollis offers valuable insights into the origins and evolution of this influential style.
One of the book's major strengths is its extensive visual content. Hollis complements his engaging writing with a vast selection of illustrations, showcasing a wide range of Swiss graphic design examples. From typography and logos to posters and book covers, readers are treated to a visual feast that both informs and inspires. Moreover, the accompanying captions provide context and further elucidate the design concepts, enhancing the reader's understanding and appreciation.
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In addition to exploring the history of Swiss graphic design, the book also places it within a broader cultural and historical context. Hollis discusses how sociopolitical factors, technological advancements, and cultural movements influenced the development of Swiss design. This comprehensive approach allows readers to gain a deeper understanding of the movement and its lasting impact on the field of graphic design as a whole.
Overall, Swiss Graphic Design is an invaluable resource for individuals interested in design or art history. Richard Hollis's expertise and meticulous research shine through, making this book a insightful and visually captivating read. Whether you are a professional designer seeking inspiration or a casual reader intrigued by the power of visual communication, this book is certain to leave a lasting impression.
What are readers saying?
Swiss Graphic Design is a highly acclaimed book that showcases the incredible talent and creativity of Swiss graphic designers. It has received numerous positive reviews from readers on Goodreads, who consider it an absolute must-have for both graphic design enthusiasts and professionals alike.
One aspect that garneredspecial praise from reviewers is the book's stunning visuals. Readers were particularly impressed with the high-quality images and exceptional printing, as they allowed the intricate details of the designs to truly shine through. The book effectively captures the essence of Swiss graphic design and serves as a remarkable source of visual inspiration for its audience.
Reviewers also highly appreciated the wealth of information provided in the book. It covers a wide range of topics, such as typography, packaging, logo design, and visual communication. Readers found the insights into the design process and the principles that define Swiss graphic design to be incredibly valuable.
The organization and layout of the book were also commended by reviewers. They found it easy to navigate through the various sections, and the accompanying descriptions provided helpful context and clarity. Additionally, the inclusion of biographies of the featured designers allowed readers to gain a deeper understanding of their work and the influences behind it.
Another notable aspect that resonated with readers was the timelessness of the book. Despite being first published in 1994, the designs included in the book continue to inspire contemporary graphic design trends. The enduring appeal and relevance of these designs were cited by reviewers as reasons why the book remains an essential resource for designers.
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