Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management : Book Review
"Kellogg on Branding" by Alice M. Tybout presents a comprehensive guide to constructing and overseeing successful brands. In collaboration with the Kellogg School of Management at Northwestern University, Tybout offers invaluable insights and practical advice for marketers and business professionals alike. Throughout the book, Tybout conducts a thorough exploration of...