"Making Marketing Work: How to Measure, Monitor, and Manage Your Marketing Efforts" by Dave Lakhani is a highly informative and practical guide that offers valuable strategies for successful marketing campaigns. Lakhani emphasizes the significance of measuring marketing efforts to ensure their effectiveness and provides actionable advice for monitoring key metrics...
"Persuasion: The Art of Getting What You Want" by Dave Lakhani is a comprehensive guide that offers valuable insights and practical techniques for effective communication. Drawing from various fields such as psychology, sales, and marketing, Lakhani provides readers with a well-rounded understanding of persuasion. The book starts by emphasizing the...
"The Power of an Hour: Business and Life Mastery in One Hour a Week" by Dave Lakhani is a self-help book that offers valuable insights and practical techniques for achieving success through effective time management. Lakhani emphasizes the power of devoting just one hour a week to a specific task,...