Author: Denis Higgins - Considered Cart

The Art of Writing Advertising : Book Review

"The Art of Writing Advertising" by Denis Higgins is an incredibly valuable resource for anyone interested in the world of advertising. This comprehensive guide offers insights into the techniques and strategies that can help writers create compelling and effective advertisements. One of the book's strengths lies in its emphasis on...

by Charlotte Mitchell

Book Reviews Author: Denis Higgins 🌗🌑🌑🌑🌑 cC Book score

The Art of Writing Advertising: Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves, : Book Review

"The Art of Writing Advertising" by Denis Higgins is a comprehensive guide for individuals interested in the dynamic field of advertising. With his extensive experience as a successful copywriter, Higgins generously shares his knowledge and insights on how to create captivating and influential ad campaigns. The book dives deep into...

by Charlotte Mitchell