Boo Hoo: $135 Million, 18 Months. . . A Dot.Com Story from Concept to Catastrophe : Book Review
"Boo Hoo" by Ernst Malmsten takes readers on a thrilling and insightful journey through the highs and lows of boo.com, an e-commerce fashion retailer that rose to fame and ultimately crumbled during the dot-com era. Malmsten, one of the co-founders, shares a fascinating firsthand account of the company's rise,...