Author: Lisa Johnson

2 posts
Don't Think Pink: What Really Makes Women Buy-And How to Increase Your Share of This Crucial Market : Book Review

Don't Think Pink: What Really Makes Women Buy-And How to Increase Your Share of This Crucial Market : Book Review

Lisa Johnson's book "Don't Think Pink" is a thought-provoking read that challenges traditional marketing strategies aimed at women. In her book, Johnson argues that the outdated stereotype of marketing products to women with pink colors and feminine themes is ineffective and limiting. She believes that in order to truly reach...

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