Author: Michael J. Silverstein

3 posts
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them : Book Review

Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them : Book Review

"Trading Up" by Michael J. Silverstein is a captivating exploration of the rising consumer trend known as "trading up," where individuals opt for premium products and services. This book presents valuable insights into the motivations behind this behavior, along with effective strategies to tap into this lucrative market. Silverstein delves...

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