The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado : Book Review
"The Chasm Companion" by Paul Wiefels is an essential guide for businesses facing the challenges of marketing and selling disruptive products. Drawing upon the groundbreaking ideas in Geoffrey Moore's "Crossing the Chasm," Wiefels provides practical insights and strategies to help companies successfully navigate the chasm and gain mainstream adoption for...