"Marketing Management" by Philip Kotler is an incredibly comprehensive and insightful guide for marketers seeking to develop and implement effective marketing strategies. With over four decades of experience in the field, Kotler shares his extensive knowledge, valuable insights, and practical advice to help marketers thrive in the ever-evolving world of...
"Principles of Marketing" by Philip Kotler is a comprehensive and practical guide that offers a deep understanding of marketing principles and strategies. With a clear and concise writing style, this book is an excellent resource for students, professionals, and entrepreneurs who want to enhance their knowledge and skills in the...
"Principles of Marketing: Activebook 2.0" written by Philip Kotler is a comprehensive guide that explores the fundamental principles and strategies of marketing. Kotler, who is a renowned marketing expert, shares practical insights and actionable techniques that can be applied across various industries. The book starts by introducing the basic...
"Principles of Marketing" by Philip Kotler is a highly-regarded and comprehensive textbook that provides readers with a solid foundation in the fundamental concepts and strategies of marketing. As an influential marketing scholar, Kotler offers a clear and thorough overview of the ever-evolving field of marketing, making this book essential for...
"Marketing Lateral Edición 2005" es una guía completa escrita por Philip Kotler, un reconocido experto en marketing. En este libro, el autor examina el concepto de marketing lateral y su aplicación en el dinámico mundo empresarial actual. Kotler resalta la necesidad de que las empresas adopten estrategias innovadoras y no...