Author: Roger A. Kerin - Considered Cart

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Marketing : Book Review

"Marketing" by Roger A. Kerin is a comprehensive and highly informative book that provides insights into various aspects of marketing strategies and tactics. Kerin offers a detailed overview of fundamental marketing principles, such as market analysis, consumer behavior, and developing effective marketing plans. Additionally, the book explores more advanced marketing...

by Charlotte Mitchell

Book Reviews Author: Roger A. Kerin 🌗🌑🌑🌑🌑 cC Book score

Marketing: The Core [with Online Learning Center Access Code] : Book Review

"Marketing" by Roger A. Kerin offers a comprehensive overview of the principles and strategies needed to succeed in today's competitive business world. The main focus of the book is understanding and meeting customer needs effectively through tailored marketing efforts. It covers a wide range of marketing topics, including market segmentation,...

by Charlotte Mitchell