![Customer Equity Management [With CDROM] : Book Review](https://i.gr-assets.com/images/S/compressed.photo.goodreads.com/books/1171094146l/87017._SX318_.jpg)
Customer Equity Management [With CDROM] : Book Review
"Customer Equity Management" by Roland T. Rust is a comprehensive guide that delves into the concept of customer equity and offers practical strategies for effectively managing it. With an emphasis on customer-centric marketing and the importance of long-term customer relationships, Rust explores various aspects of customer equity, including measurement, management,...