"Brand New Justice: The Upside of Global Branding" written by Simon Anholt is a captivating exploration of the concept of global branding and its potential positive effects on the world. Anholt, a prominent policy advisor and branding expert, draws from his vast knowledge and experiences to argue that building a...
In "Brand America" written by Simon Anholt, readers are presented with a comprehensive analysis of how countries can strategically build and manage their brand image to enhance their global reputation. Anholt argues that the United States, being a prominent country with significant global influence, must actively shape its brand identity...
"Another One Bites the Grass" by Simon Anholt is a captivating and enlightening book that examines the crucial relationship between nations, politics, and the environment. Anholt, a renowned policy analyst and advisor, presents a compelling argument that the fate of our planet lies in the hands of individual countries. He...
"Competitive Identity" by Simon Anholt is a thought-provoking book that explores the concept of national identity and its impact on a country's competitive position. Anholt, a renowned expert in branding and reputation management, argues that in today's globalized world, a strong competitive identity is crucial for nations. He delves into...