Lifebuoy Men, Lux Women: Commodification, Consumption, and Cleanliness in Modern Zimbabwe : Book Review
"Lifebuoy Men, Lux Women" by Timothy Burke presents a captivating exploration of gender representation in soap advertisements. Burke delves into the historical context and cultural significance of Lifebuoy soap ads targeted towards men and Lux soap ads marketed towards women. Through thorough analysis, he uncovers how these advertisements reinforce traditional...