Author: William O. Bearden - Considered Cart

2 posts

Marketing: Principles and Perspectives [with PowerWeb Access] : Book Review

"Marketing" by William O. Bearden provides a comprehensive overview of the fundamental concepts and strategies in marketing. The book covers a wide range of topics, including consumer behavior, market research, product development, pricing, promotion, and distribution. The author places a strong emphasis on the understanding of consumer behavior and its...

by Charlotte Mitchell

Book Reviews Author: William O. Bearden

Marketing: Principles and Perspectives [with Online Learning Access Code & SmartSims] : Book Review

"Marketing" by William O. Bearden is an extensive and informative guide that delves into the various aspects of marketing. The book provides a detailed overview of the subject, covering essential topics such as consumer behavior, marketing research, advertising, promotion, and more. Bearden's approach is scholarly yet accessible, making it a...

by Charlotte Mitchell