The Big Book of Logos 4 (Big Book of Logos (Paperback)) : Book Review

"The Big Book of Logos" by David E. Carter is a visually captivating and comprehensive guide for logo design enthusiasts. With over 2,000 logos from various industries, this fourth edition is an invaluable resource for designers, marketers, and anyone interested in the world of branding.

Carter's book goes beyond just showcasing logos; it delves into the principles of logo design, providing insights into both successful and unsuccessful examples. Organized into different categories, readers can easily navigate through various industries and find inspiration for their own projects. Each logo is accompanied by a brief description, offering a glimpse into the design concept and the company it represents.

What sets "The Big Book of Logos" apart is its stunning imagery. The logos are presented in full color, creating an immersive browsing experience. The clean and well-organized layout allows readers to focus on the logos themselves without any distractions. Additionally, the book includes a glossary of terms and a list of design resources, further enriching its value.

David E. Carter's expertise and experience as a graphic designer and branding expert shine through in every page of the book. His in-depth analysis and critique of each logo provide readers with a deeper understanding of the art of logo design.

In conclusion, "The Big Book of Logos" is a must-have reference guide for logo design enthusiasts. With its vast collection of logos, visually stunning presentation, and expert insights, this book is a source of inspiration and knowledge for anyone interested in the world of logo design. Whether you are a designer, marketer, or simply curious about branding, this book is a valuable addition to your library.

What are readers saying?

"The Big Book of Logos 4" by David E. Carter has garnered a variety of reviews from readers. Overall, the book has been well-received, with many reviewers praising its extensive collection of logos and the inspiration it provides for graphic designers and artists.

The majority of reviewers appreciate the sheer volume and diversity of logos featured in the book. They find the collection to be comprehensive and express how it offers a wide range of styles, designs, and industries. Many readers find the book to be a valuable resource and reference tool for their own logo design projects.

Several reviewers also note the book's organization and layout as a strong point. They appreciate the logical and easy-to-navigate structure, which allows readers to find inspiration quickly. The inclusion of descriptions and background information about each logo is also seen as a thoughtful addition, providing further insight into the design process and concept behind each logo.

In terms of criticism, some reviewers mention that they had hoped for more recent and contemporary logos in the collection. They express a desire to see more innovative and cutting-edge designs, rather than primarily traditional or well-established logos. However, these comments are in the minority, as most readers do not view this as a significant issue.

Additionally, a few reviewers mention that while they appreciate the visually appealing nature of the book, they would have liked more in-depth commentary or analysis of the logos featured. They express a desire for deeper insight into the strategic and conceptual aspects of logo design, rather than solely visual inspiration.

LogoDesignInspiration GraphicDesignResources LogoDesignBook