"Thinking Visually" by Mark Wigan is a captivating and enlightening book that delves into the realm of visual thinking. Wigan, an esteemed street artist and graphic designer, takes readers on an immersive journey through the principles and techniques of visual communication.
The book is divided into five distinctive sections, each exploring a different facet of visual thinking. Wigan begins by emphasizing the significance of observation and how it can elevate our visual thinking abilities. He then delves into the process of generating ideas and capturing them visually, providing practical exercises and real-life examples to reinforce his teachings.
One of the standout aspects of "Thinking Visually" is its abundance of vibrant illustrations and visual exemplars that accompany Wigan's explanations. This visual approach not only captivates readers but also reinforces the concepts being discussed. It allows readers to observe firsthand how various visual elements can be combined to create impactful and effective designs.
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Moreover, Wigan's writing style is clear and concise, making even the more intricate concepts accessible and easy to comprehend. He breaks down topics such as composition, typography, and color theory, providing lucid explanations and practical tips that readers can apply to their own visual projects.
In conclusion, "Thinking Visually" is a highly recommended book for anyone interested in the world of visual communication. Whether you are a graphic designer, artist, or simply seeking to enhance your visual thinking skills, this book offers invaluable insights and practical guidance. Wigan's expertise and passion for the subject shine through, making this an enjoyable and enlightening read.
What are readers saying?
"Thinking Visually" by Mark Wigan has received a range of critiques from readers, with opinions being divided. While some readers praise the book for its insightful content and vibrant illustrations, others believe it lacks depth and may not be suitable for beginners.
Many reviewers appreciate the book's visual approach, finding it helpful in understanding complex concepts. They find the illustrations engaging and well-executed, making the content more enjoyable and memorable. Readers also commend the book for its emphasis on visual thinking and its relevance to various fields, such as design, marketing, and communication.
Nevertheless, some readers feel that "Thinking Visually" lacks depth, particularly for those already acquainted with the principles of visual thinking. They suggest that the book could have delved deeper into the subject matter and provided more advanced techniques and examples. Some critics also find the writing style repetitive and overly simplistic, which limits the book's usefulness.
The book's suitability for beginners is another aspect that receives mixed feedback. Some readers appreciate its accessible approach, considering it beneficial for those new to visual thinking. They highlight how it establishes a solid foundation and encourages readers to develop a more visual mindset. However, others feel that the book assumes prior knowledge or experience in the field, making it challenging for beginners to grasp certain concepts.
A few reviewers believe that the organization of the book could be improved. They note that the content sometimes feels disjointed, with topics not flowing smoothly from one chapter to the next. This lack of cohesion can make it difficult for readers to build upon their understanding and progress through the book effortlessly.
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