"Will and Vision: How Latecomers Grow to Dominate Markets" by Gerard J. Tellis offers a captivating examination of the success stories of latecomers in various industries. Through in-depth research and analysis, Tellis provides valuable insights into the strategies employed by these companies and how they were able to surpass established players in their respective markets.
The book delves into the concept of "will," highlighting the determination and perseverance exhibited by successful latecomers. Tellis argues that willpower, coupled with a clear vision, is crucial for latecomers to overcome inherent disadvantages like limited resources, market knowledge, and fierce competition. Through real-life examples, such as Hyundai and Samsung, the author demonstrates how willpower can propel organizations to achieve unprecedented success.
Tellis also emphasizes the importance of vision in the triumph of latecomers. He showcases how these companies possessed a clear and compelling vision that allowed them to disrupt the industry and carve out their own unique space. Through innovation, adaptability, and leveraging emerging technologies, latecomers were able to seize market opportunities and challenge the dominance of established incumbents.
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The book further explores the strategies employed by successful latecomers to gain a competitive advantage. Tellis outlines three strategic imperatives: scale, learning, and innovation. Through detailed case studies, he illustrates how these latecomers leveraged economies of scale, rapidly acquired knowledge through a learning curve, and consistently innovated to meet evolving customer needs, ultimately surpassing their competition.
In summary, "Will and Vision" is a thought-provoking analysis of how latecomers rise to dominance in established markets. Gerard J. Tellis effectively combines theory with practical examples to provide a comprehensive understanding of what it takes for these companies to succeed. This book is relevant to business professionals, entrepreneurs, and anyone interested in understanding the dynamics of market disruption and innovation.
What are readers saying?
The book "Will and Vision" by Gerard J. Tellis has received mixed reviews. It delves into the role of entrepreneurship in driving business success and innovation. While some readers found the book insightful and inspiring, others felt it lacked practicality and coherence.
Many reviewers commended Tellis for his thorough research and analysis of successful entrepreneurs and their stories. The case studies in the book were found to be engaging and thought-provoking, offering valuable lessons for aspiring entrepreneurs. These readers appreciated the emphasis placed on the significance of willpower and determination in attaining entrepreneurial success.
However, some reviewers were disappointed with the absence of practical guidance in "Will and Vision." They believed that although the book presented inspiring stories, it failed to provide actionable advice for individuals looking to start or grow their own businesses. Additionally, some reviewers criticized the repetitive and disorganized content, making it challenging to follow Tellis' main arguments.
Another criticism expressed by certain readers was the author's reliance primarily on American case studies, which limited the book's relatability to readers from different countries. They believed that a more diverse range of examples would have added depth and relevance to the central themes of the book.
Despite these criticisms, many reviewers still found value in "Will and Vision." They appreciated the focus on the entrepreneurial mindset and the importance of overcoming challenges and persevering. Others found Tellis' historical context enlightening, as it provided insights into the evolution of entrepreneurship across different time periods.
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